About us

Australia's leading electrical and engineering suppliers

Royce Cross Group is an family-owned business based in Adelaide. It comprises Royce Cross Electric Motors, C&A Chain and Accessories and AJF Electrical Distributors. Our three companies offer an extensive array of products for all electrical and engineering applications. Not only does Royce Cross Group ship its products Australia-wide, it also boasts competitive pricing.

Royce Cross Electric Motors, started by Royce Cross more than 45 years ago, specialises in the supply of electric motors, motor controls, motor repairs, electrical accessories and solutions. It stocks a comprehensive range of air movement electric motors as well as general-pupose models, backed by expert knowledge of our team. Modifications, repairs and specially designed motors are part of our everyday service. All Royce Cross electrical motors meet Australian and International standards and are available for any application, big or small.

Our broad range of electric motors and DC motors online are delivered Australia-wide

Royce Cross Electric Motors provides solutions for large users and/or one-off needs as well as specialising in high-volume orders with individual requirements. Whether your application is for a tool shop, such as a power buffer, lathe, grinder, wide-belt sander, milling machine, band saw or car lift, or for an industrial use, such as a pumping, compressors, hydraulic, lift, elevator, conveyor, farming, irrigation or mining, the Royce Cross team can fulfill your needs. Our range includes:

Royce Cross's vast range of high-quality electric motors from Australia and abroad includes such brands as RCG, Crompton Greaves, Transtecno, Toshiba, ABB, Baldor, Oli and Pulset. The range covers such applications as drill press electrical motors to large industrial mining motors. We also offer electric motor services, such as repair and modifications. We're also available for breakdown response - if it's urgent, Royce Cross Group is only a telephone call away.

Chain, sprockets, converyor components, drive, gears, racks, belts and pulleys are just a glimpse at the exhaustive engineering drive products available through C&A Chains and Accessories. Knowledge and experience are part of the C&A service. 

The company begain trading in 1914 as C&A Complete Drive Solutions as the Austral Elevator Co. As technology advanced, the company evolved to be recognised 100 years later as experts in engineering drive applications.

Joining the Royce Cross Group in 2013, C&A's strength is its ability to individually serve and service its customers. From cutting chain to exact lengths to modifying components, no job is too big, too small or too difficult. Our team will endeavour to provide solutions to all customer needs.

Established four decades ago, AJF Electrical Distributors specialises in high-quality products with excellent service to assist industry. The broad range comprises data, communications, electrical, UPS, racking, lightning protection, hazardous equipment, LV products, variable-speed drives, printing systems, safety, signs, first-aid and much more.

The AJF team is trained in all its product range to ensure customers obtain the best advice. Staff can advise on everything from hazardous area applications and lightning protection to use of large Busway systems and data racking projects.

We deliver Australia-wide

Royce Cross Group's warehouse and showroom is five minutes' drive from Adelaide's CBD but its distribution covers every state of Australia. Working with customers to ensure all their requirements are met, the company also offers prompt, efficient delivery through a network of authorised distributors and resellers. Visit our showroom to find out more.